The choice of symbol and logo of the Olympic Games is always followed by passionate discussions and critics in mass media and Internet as Olympic symbolic promotes not only the Games but the hosting country as well. However, every citizen has his or her own visual image of the state. Besides, the designers sometimes fail in being original and unique. Behind the scenes of Olympic sport events a real fight for providing the best logo is held.
For instance, the designers who presented the logo for Olympic Games 2016 in Rio de Janeiro were immediately accused of plagiarism. The journalists claimed that it resembled the logo of American charity Telluride Foundation. On both logos there are stylized human figures holding their hands and dancing. The designers, however, deny this fact. They claim that they have never seen Telluride emblem and made a thorough marketing research to make sure their idea is unique before launching it.